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The 7 Qualities You Must Have To Make It In The Music Business

Ultramax (Ultramax) | 11/04/2020

Most of the qualities I will be discussing have to do with the way you ‘think’ rather than the specific actions you take. It is rare to find someone who has the right mindset that contains all of these qualities. However, you can get ‘trained’ to develop a success oriented […]

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The Top 5 Myths About Making It In The Music Business

Ultramax (Ultramax) | 11/04/2020

Are you searching for ways to make it in the music industry? In order to break into the music business and develop a long-lasting, successful career, it is important to (first) eliminate all of the misinformation you have heard about becoming a pro musician. Truth is, believing in music industry […]

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How to Listen to Ambient Music

Ultramax (Ultramax) | 11/04/2020

Many years ago, I had a college friend who was an evangelizing devotee of the abstract painter Marc Rothko. I remember her gushing over a catalog of Rothko’s work, while I was thinking that I must be aesthetically challenged; I just didn’t “get” it. After all, most of the paintings […]

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4 Questions About The Music Industry You Should Not Be Asking

Ultramax (Ultramax) | 11/04/2020

Chances are, you are already ruining your potential to succeed in the music industry because you believe in one or more music career myths. How do I know? I am sent e-mail messages on a constant basis by tons of musicians (all seeking the answers to the WRONG questions). These […]

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Four Things That Kill Your Chances For Music Career Success

Ultramax (Ultramax) | 11/04/2020

What do you believe is the number one thing that musicians are doing to ruin their chances at succeeding in the music industry? Is it: not practicing their instrument enough? Not putting together enough good music industry connections? Living in a city with no music scene? The answer to all […]

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How To Market Music: An Effective No-Fail 3 Step Music Marketing...

Ultramax (Ultramax) | 11/04/2020

Knowing how to market your music is without a doubt THE most important thing you can do for your music business and your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music more […]

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Music, Economics, and Beyond

Ultramax (Ultramax) | 11/04/2020

According to author Stephen J. Dubner, “The smartest thing about the Rolling Stones under Jagger’s leadership is the band’s workmanlike, corporate approach to touring. The economics of pop music include two main revenue streams: record sales and touring profits. Record sales are a) unpredictable; and b) divided up among many […]

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Handel: A Musical Life of Devotion

Ultramax (Ultramax) | 11/04/2020

A great gift to music entered into the world on 23 February 1685 in Halle, Germany. A life of great musical interest; one filled with an unbelievable talent that would become a beacon to many throughout the European continent and span centuries past its lifetime. It is a life that […]